Ethics & Sustainability

Smarter products, less waste

Doesn’t it just make sense to replacing shelves full of separate tubs, pills and powders with one clean pouch tailored to your needs? This reduces packaging waste while also helping us produce in small batches, cuts emissions, and avoid unnecessary preservatives or fillers. Our packaging is minimalist and recyclable, and we’re always exploring better alternatives.

We do not source from Israel

We choose not to source any ingredients from Israel as many of our competitors do. We stand in solidarity with the Palestinian people and their struggle for justice, dignity, and self-determination. As a company, we believe that business should never be neutral in the face of oppression. Through conscious sourcing, we align our supply chain with our ethics, ensuring that our products reflect more than purity and performance—they reflect our commitment to human rights.

For us, doing what's right is more important than doing what's easy.

We work directly with the best farms - local where possible

Unfortunately, some things just don’t grow in the UK but where possible we work directly with local farmers. In all cases we work with responsible growers and certified suppliers who share our commitment to sustainable, ethical farming. Our ingredients are organic, and non-GMO. We keep supply chains transparent and processing to a minimum (mostly zero), so what you get is clean, honest nutrition.