It happened almost overnight. I was living with chronic pain in my muscles and joints – as if I was waking up to having run a marathon the previous day, every single day.
I had to give up running and Brazilian Jiu Jitsu, which had a massive impact on my physical and mental well-being because it was such a big part of me.
I had some pretty dark thoughts during this time. Not knowing if I could ever be the same.
Today, I'm grateful to be well on the path to recovery, but it took a lot of work.
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What he didn’t tell you is what a miserable human being he became and how much this impacted our relationship.
It’s a heartbreaking experience watching your loved ones endure chronic pain…it impacts everyone around them.
Yasir and I went through a tough time for a number of years, and it meant that my number one priority was to fix him, and by doing so, to fix us.
Driven by the need to get our family back on track, our journey led us to DEFLAME.
Deflame
We searched the globe.
To find the highest quality, and the most ethical and sustainable sources available anywhere. It took a lot of effort, we learned a huge amount, and you know what? Although there’s still a lot of work to do, it feels good.
You get what you pay for.
Good things done right take time, thought, and effort. Modern supply chains are highly commoditized, characterised by bulk buying resulting in constant downward pressure on farmers who must lower their prices to remain competitive.
These farmers must make cost savings to remain profitable. They have to do this by paying their staff unfairly, and by boosting produce by any means necessary. This comes at the expense of soil that is devoid of nutrients, crops that are tasteless, and an environment that is negatively impacted.
It follows then, that if you go against the grain, and work with farms whose values are the exact opposite, then your sourcing cost is going to be many multiples higher than that it would have been otherwise.
That’s a tough choice to make for a little start-up business like ours but we’re ok with it, because we wanted to make the highest quality and most effective supplement on the market.
Complete Repair (sourcing)
We searched the globe.
To find the highest quality, and the most ethical and sustainable sources available anywhere. It took a lot of effort, we learned a huge amount, and you know what? Although there’s still a lot of work to do, it feels good.
You get what you pay for.
Good things done right take time, thought, and effort. Modern supply chains are highly commoditized, characterised by bulk buying resulting in constant downward pressure on farmers who must lower their prices to remain competitive.
These farmers must make cost savings to remain profitable. They have to do this by paying their staff unfairly, and by boosting produce by any means necessary. This comes at the expense of soil that is devoid of nutrients, crops that are tasteless, and an environment that is negatively impacted.
It follows then, that if you go against the grain, and work with farms whose values are the exact opposite, then your sourcing cost is going to be many multiples higher than that it would have been otherwise.
That’s a tough choice to make for a little start-up business like ours but we’re ok with it, because we wanted to make the highest quality and most effective supplement on the market.
Technology
Why you are wasting money on anything else.
Liposomal technology is revolutionizing the way we deliver nutritional supplements, allowing us to provide better results, better value for money, and better convenience.
This new technology enables us to deliver the right ingredients, in the right format, and in the right quantity, so that you can get the most out of your supplements.
You are what you absorb.
If you are not able to absorb the supplements you are putting into you body, then what is the point?
A nutrient will only make a difference it can be absorbed and used by the body. Otherwise you are quite literally flushing your money down the toilet. Another word for this is bioavailability. Bioavailability is the only measurement that matters when it comes to supplements.
It is a measure of how easily a nutrient can be absorbed by the body and how quickly it enters the circulatory system to reach the desired area, so that it can take effect. Most supplement manufacturers compensate for bioavailability by increasing the concentration of nutrition to ridiculous levels. We do things a little differently.
Format
Liquid better than pills.
Or in other words it must be liquid?
As a rule, the nearer a nutrient is to liquid form, the quicker and more completely it will assimilate and take effect in your body.
Medical studies have shown that liquid extracts have faster absorption rates; higher optimisation rates and is more easily digestible whereas capsules, pills, and tables can take from 20-30 minutes to break down, before the body can even start to assimilate them.In short, you hunch was correct.
Who enjoys taking pills anyway?
Liquid supplements are incomparable to pills when it comes to absorption. Pill fatigue is real. If you aren’t taking supplements because you forget or because you don’t want to take pills then absorption is obviously zero!
Some foods absorb better than others.
As awesome as our bodies are, the human digestive system is not perfectly efficient, and many nutrients are excreted or destroyed in the stomach and intestines.
Macronutrients.
Macronutrients such as carbs and fats are highly bioavailable, but micronutrients commonly sold as supplements – vitamins, minerals, and plant compounds– are often difficult to for the body to absorb. Curcumin, as an example, is notorious in its poor bioavailability in the body. In fact, only 3% of the turmeric we consume is absorbed.
Let’s use the example of Curcumin to explore how we can increase bioavailability. We'll start by illustrating the problem:.
HOW DO WE INCREASE bioavailability?
First we need to properly understand the factors that determine bioavailability, and let’s continue with our example of Curcumin. It comes down to:
Concentration, Format, Stability Solubility & Permeability.
Let's take these one at a time…
Concentration.
It’s fairly obvious that if you don’t get a sufficient amount of a nutrient in your body, it isn’t going to make a difference.Many people (including us in the past) take ‘Organic Turmeric’ pills, or they buy Turmeric shots from the supermarket.
What they don’t realise is that the bit that makes Turmeric amazing for inflammation is actually a compound within it called Curcumin, which is only 3% of Turmeric by volume. So unless you are taking curcumin supplements, you aren’t getting the benefit of Turmeric in an efficient way.
Many supplement manufacture get around this by increasing concentration levels of Turmeric. You will often see manufacturers touting “3000mg” of turmeric per capsule. We include only the active ingredient: Curcumin. This means we don’t need to add 2000mg in two capsules - you get the right amount in just one tablespoon.
Stability
Who would have expected that curcumin loses its magical abilities when it is exposed to light?
Liposomal technology is revolutionizing the way we deliver nutritional supplements, allowing us to provide better results, better value for money, and better convenience.
This new technology enables us to deliver the right ingredients, in the right format, and in the right quantity, so that you can get the most out of your supplements.
You are what you absorb.
If you are not able to absorb the supplements you are putting into you body, then what is the point?
A nutrient will only make a difference it can be absorbed and used by the body. Otherwise you are quite literally flushing your money down the toilet. Another word for this is bioavailability. Bioavailability is the only measurement that matters when it comes to supplements.
It is a measure of how easily a nutrient can be absorbed by the body and how quickly it enters the circulatory system to reach the desired area, so that it can take effect. Most supplement manufacturers compensate for bioavailability by increasing the concentration of nutrition to ridiculous levels. We do things a little differently.
Why you are wasting money on anything else.
Liposomal technology is revolutionizing the way we deliver nutritional supplements, allowing us to provide better results, better value for money, and better convenience.
This new technology enables us to deliver the right ingredients, in the right format, and in the right quantity, so that you can get the most out of your supplements.
You are what you absorb.
If you are not able to absorb the supplements you are putting into you body, then what is the point?
A nutrient will only make a difference it can be absorbed and used by the body. Otherwise you are quite literally flushing your money down the toilet. Another word for this is bioavailability. Bioavailability is the only measurement that matters when it comes to supplements.
It is a measure of how easily a nutrient can be absorbed by the body and how quickly it enters the circulatory system to reach the desired area, so that it can take effect. Most supplement manufacturers compensate for bioavailability by increasing the concentration of nutrition to ridiculous levels. We do things a little differently.
